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List of Articles Customer Open Access Article Abstract Page Full-Text 1 - The Effect of Strategic Innovation on Customer’s Willingness to Buying: The Moderator role of Innovation Capabilities esfandyar mohamadi vahid sharafi Saeid Vaisi Open Access Article Abstract Page Full-Text 2 - Enhancing Innovative and Sale Performance through Customer Knowledge Management Nasser Asgari Open Access Article Abstract Page Full-Text 3 - Investigating the Mediating Role of Commitment and Satisfaction in Relationship between Service Quality and Customers' Retention in Banking Industry (Case Study: Post Bank Iran - Langarud Branches) haniyeh alijani Open Access Article Abstract Page Full-Text 4 - Assessment of self-serving technologies according to customer’s continuous usage of self-serving banking services behnam golshahi Open Access Article Abstract Page Full-Text 5 - Effect of using of e-commerce on consumer behavior (Case study: Online customers of RIGHTEL company) maryam mahmoodi Open Access Article Abstract Page Full-Text 6 - An Analysis of Customer Behavior in online shopping of electronic products Razieh Rouhi DEHKORDI Open Access Article Abstract Page Full-Text 7 - Determine the level of customer satisfaction in e-commerce by using gamification (Case Study: Customers of the Bamilo company site) Semiramis Torabi Open Access Article Abstract Page Full-Text 8 - Designing a competitiveness model using strategic cognitive complexity; Investigating the mediating effect of market intelligence gholamreza Amini Khiyabani davood feiz Open Access Article Abstract Page Full-Text 9 - Presenting a Green Supply Chain Model for Dairy Products with Emphasis on Customer Satisfaction: Combining Interpretive Structural Modeling Approaches and Network Analysis Process ali yousefi mahdi homayonfar abdolaziz pagheh amir akhavanfar Open Access Article Abstract Page Full-Text 10 - Investigating the effect of Electronic Customer Relation Management (E-CRM) on organizational innovation in government service organizations (Case study: Semnan government counter offices) Atefeh Falllah Seyed Mohammad Hassan Hosseini Mohsen Lotfi 20.1001.1.27170454.1401.11.22.1.5 Open Access Article Abstract Page Full-Text 11 - The effect of prototyping on the success of new product success with moderator role of customer involvement and Speed of information dissemination (case study: companies located in Khorasan Razavi Science and Technology Park) Morteza Rojuee Morteza Ghayour Ehsan Sobhani Open Access Article Abstract Page Full-Text 12 - The effect of customer ¬orientation and customer relationship management (CRM) infrastructure capabilities on innovative behavior mahdi Almodarresi Hooshmand Bagheri Gara Bolagh mohammadreza gholami fateme mohammadi Open Access Article Abstract Page Full-Text 13 - A dairy Products Green Supply Chain model with Emphasis on Customer Satisfaction: Combining Interpretive Structural Modeling Approach and Analytical Network Process Ali Yousef Mahdi Homayounfar abdolaziz pagheh amir akhavanfar Open Access Article Abstract Page Full-Text 14 - Compilation of Customer Purchase Behavior Management Model in Insurance Industry Mohammad Mahmoudi Maymand Taibeh Ramezani Mohammad Mehdi Parhizgar Hadi Movludian